About Me

I’m Bertha Hof, mom, wife, and brand & people strategist. With over 10 years in hospitality and culture engagement, I’ve helped organisations design cultures that inspire, brands that connect, and leadership that empowers. Today, through PROJEKTA, I not only bring my own experience but also a trusted network of professionals to deliver people-focused projects that truly make a difference.

We keep people at the heart of business, delivering cost-effective solutions that help organisations invest in culture, bring inspiring initiatives to life, and build workplaces where people truly thrive.

Why PROJEKTA?

PROJEKTA is the result of everything I’ve learned, and everything I believe in. A community built to help organisations develop their people, reduce burnout, and create cultures that drive both engagement and performance.

You don’t need heavy systems or endless slides. You need clarity, strategy, and meaningful action. Through PROJEKTA, we help businesses:

Design behaviour-based people strategies

Build performance and feedback systems

Create employer brands and internal communication that inspire

Let’s Start

Your Next Chapter

Whether you have a people project that needs attention or you’re not quite sure where to begin, let’s connect.

This isn’t a sales call. It’s a space to explore what your team needs, what’s getting in the way, and how PROJEKTA can support you in a focused, meaningful way.

BOOK A 30-MINUTE CALL