PROJEKTA BRANDING · BOUTIQUE BRAND CONSULTING
Brands With Purpose.
Built to Grow.
Boutique brand consulting for organisations, start-ups and founders. Senior expertise, hands-on from strategy to your people living it: purpose, positioning, identity, message and activation.
WHO WE WORK WITH
Built for Every Stage of Your Brand
ORGANISATIONS
Your brand needs a refresh, a relaunch, or your teams don’t live it yet. We align your purpose, identity and people.
START-UPS & GROWING BUSINESSES
You’re launching or scaling and want your brand right from day one, ready to grow with you.
FOUNDERS & ENTREPRENEURS
You have the idea and the drive. Together we turn it into a brand people remember and trust.
SOUNDS FAMILIAR?
Great Organisations Deserve a Brand That Shows It.
“Our brand no longer reflects who we are.”
“Every team communicates our brand differently.”
“We’re launching something new and need to get it right from day one.”
“I have a great business idea, but no brand to present it yet.”
THE DATA
Why a Brand With Purpose Pays Off
4×
more likely to buy from a brand with a strong purpose, and 4.1× more likely to trust it (Zeno Strength of Purpose, 2020).
94%
of consumers say purpose matters, yet only 37% believe companies have a clear one. That gap is your opportunity (Zeno, 2020).
Trust
now weighs as much as price and quality when people decide what to buy (Edelman Trust Barometer, 2025).
10–20%
average revenue increase linked to presenting a brand consistently everywhere (Lucidpress / Marq).
THE METHOD
From Purpose to Presence
A clear, four-step path we’ve used to build and relaunch brands for more than ten years. Senior-led, hands-on and tailored to your organisation.
BOOK A BRAND CHAT
01
Purpose & Positioning
✓ Your purpose: why your organisation exists
✓ Your audiences: clients, talent and partners
✓ What makes you different in your market
✓ Brand architecture: company, product or leader brand
02
Identity & Brand Guidelines
✓ Logo and visual identity
✓ Colour palette and typography
✓ Brand guidelines your teams actually use
✓ Templates for presentations and social media
03
Brand Message
✓ Your brand story and tagline
✓ Tone of voice for every team
✓ Key messages for website, sales and recruitment
✓ Leadership and founder bios
04
Bring It to Life
✓ Internal brand launch and workshops for your teams
✓ Training brand ambassadors across departments
✓ Brand behaviours for the guest or customer experience
✓ Consistency across every touchpoint as you grow
Ways to Work Together
Every engagement is senior-led and tailored to you. We agree the scope and timing together on a discovery call.
FOR FOUNDERS & TEAMS
Brand Clarity Workshop
✓ A focused session for you or your leadership team
✓ Purpose, positioning and priorities
✓ A clear brand roadmap
Ideal to align your team before investing.
MOST POPULAR
Brand Foundations
✓ Purpose and positioning
✓ Visual identity and logo
✓ Brand guidelines and templates
Ideal for start-ups and brands ready to grow.
FOR ORGANISATIONS
Brand Activation
✓ Everything in Brand Foundations
✓ Story, messaging and tone of voice
✓ Internal brand launch and team workshops
✓ Brand behaviours for customer experience
Ideal when you want your people to live the brand.
WHY WORK WITH ME
Brand Experience, Now on Your Side
Senior brand experience from international hospitality brands, including Head of People & Brand at Start Reverse, with the hands-on care of a boutique consultancy. Here’s what people I’ve worked with say.
“
What I admire most is how she combines strategic thinking with creativity, all while maintaining a clear and inspiring brand vision.
Nina Féron-Nagatomo
Brand Coordinator · Reported to Bertha
“
She creates an environment where ideas are welcomed, projects are elevated, and people feel valued.
Yohana de Vorderburg
Worked with Bertha at Start Reverse
HOW IT WORKS
How We Start
1
Brand chat
A 30-minute conversation about your organisation, your goals and where your brand is today.
2
A clear proposal
We agree the scope that fits, and you receive a clear plan, timeline and investment.
3
Build & bring to life
We work hands-on with you and your team, from strategy until your people live the brand every day.
FAQ
Questions You Might Have
I’m just starting out. Is this for me?
Yes. We work with founders building their first brand as much as with established organisations and start-ups. The Brand Clarity Workshop is a great place to start.
What’s the difference between a logo and a brand?
A logo is one visual piece. A brand is the whole experience: your purpose, your message, how you look, how you speak and how people feel about you. We build all of it, logo included.
Company brand or personal brand: which do we need?
It depends on whether clients choose your organisation or you as a person, and many founders and leaders need both. On our discovery call we decide the right focus together.
Can we work in Spanish?
Yes. We work in English and Spanish, so your brand can speak the language of your clients and teams.
Bertha Hof · Founder, PROJEKTA
Your Brand Starts
With Your Why.
Tell us about your organisation or your idea, and we’ll get back to you to book a 30-minute discovery call.
No pressure, just a focused conversation.
Prefer to pick a time yourself? Book a 30-minute call directly, or write to me at berthahof.projekta@gmail.com