PROJEKTA EMPRENDE · 1:1 BRAND BUILDING
Build a Brand With Purpose,
From Day One.
Brand building for entrepreneurs, one to one. Together we find your purpose, create your brand kit, logo and message, and launch your business or personal brand with confidence.
SOUNDS FAMILIAR?
You Have the Idea. Now You Need the Brand.
“I have a great idea, but I don’t know how to present it.”
“My logo, Instagram and website all say different things.”
“I’m not sure what makes me different.”
“I paid for a logo, but I still don’t feel like a brand.”
THE DATA
Why a Brand With Purpose Pays Off
4×
more likely to buy from a brand with a strong purpose, and 4.1× more likely to trust it (Zeno Strength of Purpose, 2020).
94%
of consumers say purpose matters, yet only 37% believe companies have a clear one. That gap is your opportunity (Zeno, 2020).
Trust
now weighs as much as price and quality when people decide what to buy (Edelman Trust Barometer, 2025).
10–20%
average revenue increase linked to presenting a brand consistently everywhere (Lucidpress / Marq).
THE METHOD
From Purpose to Presence
A clear, four-step path I’ve used to build brands for more than ten years, now adapted for you as a new entrepreneur. One to one, at your pace.
BOOK A BRAND CHAT
01
Purpose & Positioning
✓ Your why: the purpose behind your business
✓ Your ideal client and what they need
✓ What makes you different
✓ Business or personal brand: the right focus for you
02
Brand Kit & Logo
✓ Logo and its variations
✓ Colour palette and typography
✓ A simple brand guide you can actually use
✓ Templates for your first social posts
03
Brand Message
✓ Your brand story and tagline
✓ Tone of voice: how your brand speaks
✓ Your bio and elevator pitch
✓ Key messages for your website and socials
04
Launch Your Brand
✓ Setting up your social profiles
✓ Website basics and structure
✓ A 30-day launch content plan
✓ How to stay consistent as you grow
Ways to Work Together
Choose the support that fits where you are. Every package is one to one, and we agree the details together on your brand chat.
Brand Clarity Session
✓ A focused 1:1 session
✓ Your purpose and positioning
✓ Clear next steps for your brand
Ideal if you are just starting out.
MOST POPULAR
Brand Starter Kit
✓ Purpose and positioning
✓ Logo, colours and typography
✓ Your personal brand guide
Ideal if you are ready to look professional.
Full Brand Launch
✓ Everything in the Starter Kit
✓ Brand story, tone of voice and bio
✓ 30-day launch content plan
✓ 1:1 support while you launch
Ideal if you want to launch with confidence.
WHY WORK WITH ME
Brand Experience, Now on Your Side
I’ve led brand, culture and experience for international hospitality brands, and built PROJEKTA from scratch myself. Here’s what people I’ve worked with say.
“
Bertha is a strong, talented and driven professional that always over delivers and brings safety, joy, passion and value to every company she worked with.
Denis Drossart
Managed Bertha at Selina and Start Reverse
“
What I admire most is how she combines strategic thinking with creativity, all while maintaining a clear and inspiring brand vision.
Nina Féron-Nagatomo
Brand Coordinator · Reported to Bertha
“
An excellent thought partner and networked leader. She is an excellent communicator, highly self-motivated, solution driven and willing to take risks to take projects to their fullest potential.
Eva Holt
Program Manager, Social Impact · Managed Bertha
HOW IT WORKS
How We Start
1
Brand chat
A relaxed 30-minute conversation about your idea, your goals and where you are today.
2
Your package
We choose the package that fits you, and you receive a clear plan and timeline.
3
Build & launch
We work one to one through the method until your brand is ready to go out into the world.
FAQ
Questions You Might Have
Do I need a brand if I’m just starting?
Yes. Your brand is how people recognise and remember you from the very first contact. Starting with a clear purpose and identity saves time and money later, instead of rebranding when you grow.
What’s the difference between a logo and a brand?
A logo is one visual piece. A brand is the whole experience: your purpose, your message, how you look, how you speak and how people feel about you. We build all of it, logo included.
Personal brand or business brand: which do I need?
It depends on whether people buy from you or from your company, and many entrepreneurs need both. In our brand chat we decide the right focus for you.
Can we work in Spanish?
Yes. I work in English and Spanish, so we can build your brand in the language of your clients.
Bertha Hof · Founder, PROJEKTA
Your Brand Starts
With Your Why.
Tell me about your idea and I’ll get back to you to book a 30-minute brand chat. No pressure, just a focused conversation.
Prefer to pick a time yourself? Book a 30-minute call directly, or write to me at berthahof.projekta@gmail.com